aquisition – The Fast Food Industry

The food delivery world has consolidated so quickly, you wonder when it’ll stop taking orders.
The latest deal? Berlin-based Delivery Hero agreed to buy South Korea’s Woowa Brothers for $4 billion. Woowa Brothers, which operates under the brand Baedal Minjok, is the country’s largest online food delivery service.
With more of the population single, living alone, and glued to smartphones, South Korea is the fourth-largest market for online food orders.

Zoom out: In 2009, the restaurant tech vertical received just over $75 million in venture funding, according to PitchBook. Last year, total funding in the sector topped $8 billion.

Delivery Wars: Mergers and Acquisitions Heats Up Read More »

McDonald’s buys $5m stake in NZX-listed Plexure

aquisition, marketing automation, McDonalds

Tom Pullar:

McDonald's has bought into NZX-listed technology company Plexure, which has had a global deal to provide the United States fast-food giant with mobile marketing technology since 2015.
As part of a new, expanded partnership between the companies, Plexure will be prohibited from providing its service to some of McDonald's competitors in the fast food industry.
McDonald's chief executive Steve Easterbrook said mobile apps were playing a key role for the business “allowing customers to interact with us on their terms in a personal, customised way”.

Plexure – “Amplifying anticipation. Redefine your customer experience and drive results through personalized mobile engagement.”

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McDonald’s is Acquiring Dynamic Yield to Create a More Customized Drive-thru

aquisition, marketing automation, McDonalds, personalization

Anthony Ha:

McDonald’s is announcing an agreement to acquire personalization company Dynamic Yield.
McDonald’s said it will use this technology to create a drive-thru menu that can be tailored to things like the weather, current restaurant traffic and trending menu items. Once you’ve started ordering, the display can also recommend additional items based on what you’ve already chosen.
In fact, the company said it tested this in several U.S. locations in 2018. The plan is to start rolling this out across the United States in 2019, and then to move into international markets. McDonald’s also plans to integrate this technology into other digital products, like self-serve kiosks and the McDonald’s mobile app.
“Technology is a critical element of our Velocity Growth Plan, enhancing the experience for our customers by providing greater convenience on their terms,” said McDonald’s president and CEO Steve Easterbrook in a statement. “With this acquisition, we’re expanding both our ability to increase the role technology and data will play in our future and the speed with which we’ll be able to implement our vision of creating more personalised experiences for our customers.”

Dynamic Yield – “Bring true personalization from vision to reality.”

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