Instead of battling over beef, burger chains are fighting with fries.
- Wendy’s revamped their fries last year.
- Jack in the Box revamped their fries last year.
- Burger King announced today its new fries – which are described in a press release as having a “thicker cut of potato” that “gives each bite more fluffy, potato flavor on the inside and crispy, golden-brown deliciousness on the outside”.
- McDonald’s didn’t introduce new fries, but has been advertising its fries as the best on the planet.
[Source: See the Spot: BK Latest Burger Chain to Reformulate Fries | News - Advertising Age]